No artist enjoys negative reviews, but they are an inevitable part of putting your art out into the world. In the immortal words of author Chuck Wendig, someone is going to hate your book so much that they would film themselves feeding it to a weeping zoo animal. (“I hate hippos and I hate this book! Eat the book, Mr. Tub-Tub! EAT IT!) There’s no question that the negative reviews can sting, but did you also know they are incredibly helpful to you, the author? No, I’m not high, and I’m not kidding. Here are three proven benefits to those one-star reviews:
- They legitimize your positive reviews. If you have a book that has 25+ reviews on it and they are all glowing, readers will assume you are gaming the system. Maybe you aren’t! Maybe every one of those reviews is genuine, but readers are suspicious when they see only praise for a book. They presume the author’s friends and family rallied in support. But if you have a few negative reviews in the mix, then readers know your book is “out there in the world” and they are more inclined to trust the good reviews.
- It means your book has reach. Not every story is meant for every reader, and this is actually a good thing. It means that the people who love aliens but hate sci-fi can find books to suit them, and those who crave a mushy romance can find those stories without stumbling over a bunch of dead bodies. But if you are going to reach the maximum size of your desired audience, it means your book will sometimes bump up against the borders of that readership—that is, it will fall into the hands of a reader for whom it is not intended. “I hate ghosts and this book was full of them!” If you aren’t seeing at least a few of these reviews, it probably means your book hasn’t expanded far enough within its target audience.
- It helps your target readers and your book find each other. People read one-star reviews to find out what might turn them off about the book, and one person’s squick is another person’s kink. “This book has vampires in it? BRING IT ON!” or “People complained about the sex and violence in this story, but I totally dig both of those, sometimes both together! I am buying this book right now!” Similarly, it helps keep your book out of the hands of too many readers who wouldn’t like it. They know to avoid your book and buy something else, thus saving you even more one-star reviews down the line.
So there you have it. One-star reviews are actually helpful when it comes to marketing your book. What they are NOT helpful for is aiding in your growth as a writer. Unless you have a lot of negative reviews complaining about the same thing (rotten grammar, weak endings, etc.), then reader advice is not likely to help much. Reader reviews are meant for other readers, not you, the author. If you skim negative reviews for any published work, you will usually see that the reader complaints are all over the map, often contradictory, and thus it would not be possible for the author to address them all. So take them with a grain of salt and maybe a large glass of wine (because they still sting, after all!), and be grateful that your book attracts reader passion.